Eleven: Concerning society and its unusual acceptance of sexism

Originally Posed 9th February 2011

For my eleventh foray into the world of blogging I feel the need to pose some questions about today’s society. It is partly inspired by a couple of sweeping generalisations I have seen made on the Facebook page of a friend of mine. The post in general started with “why are men lazy?” and was closely followed by “why do women always moan?” and then descended into an argument, I am paraphrasing but that is the general gist. Leading from this, the photo I have chosen for today is:

I took this on a photography weekend held with a group of friends, it is based on the Rosie Riviter posters of the Second World War designed to get women into the workplace. It speaks of a time when giant blows were being struck for women’s rights and equality. It amuses me that even with all the boundaries that have been broken down in the field of equality between the sexes, people still feel the need to make such unfounded sweeping generalisations; not only that, but society finds them acceptable and in a lot of case expected. There are no generalisations that are true of all men or all women, it is about time that people treated individuals on merit rather than judging from a preconceived (often ill-conceived) idea.

There are a lot of cases where sweeping generalisations and “sexist” comments are made in jest and with no real malice or belief behind them and this generally passes over my head without registering but when sexism extends into the media and is considered acceptable because it is the reverse of what people generally consider sexist, this speaks to me of a society that is stepping backwards in time. I am talking in this case of an advert for a very well-known chemists chain who seem to think it is acceptable to perpetuate the “man flu” stereotype. All I can say is that if a national advertising campaign was so blatantly sexist and downright rude to women there would be a national outcry!

Come on people it is the 21st century, consider the individual as a person not as a stereotype! Sweeping generalisations like this are a thing of the past!


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